Europe, with its rich history, stunning landscapes and diverse cultures, has long been a captivating destination for travellers all around the world. With the hashtag #EuropeanSummer currently garnering 769.8 million views on TikTok, it is fair to say that European getaways will continue to be a popular choice for travel enthusiasts around the globe. From the stunning beaches of Spain to historical landmarks in Greece, there is so much on offer for tourists.
With so much variety in the continent, we were curious to discover the most sought-after travel locations in the continent that are piquing the interest of global wanderers. To reveal the top European hot spots, we analysed Google search data for (nearly) every country around the globe over the past 12 months. We researched annual global search volumes for ‘[destination] + holiday’ and ‘[destination] + vacation’ in every localised language, to find which European holiday region is topping the searches.
The European Destinations The World Wants To Visit
Of the 106 European destinations included in the study, the research found that the iconic, blue-domed churches and breathtaking sunsets of Santorini in Greece claim the top spot as the most sought-after European holiday destination. Drawing the attention of travel enthusiasts from a staggering 47 out of 185 countries whose search data was analysed – including Saudi Arabia, Australia and Colombia – the picture-perfect Greek island has certainly whetted the appetite of so many travellers.